Work / An internal engagement record
Alterity’s own website shows a defined brief carried through to a published result and documented handover. Follow the context, scope, artifacts and release evidence.
01 / Context
The homepage needed to make business consulting and contracted delivery easier to understand while retaining the approved book and folio design and the existing inquiry route.
Internal project · Homepage published October 2026
This is a record of Alterity’s own delivery, rather than an external client engagement or testimonial.
02 / Scope
The release connected Understand, Diagnose, Build and Handover to a documented starting point, a prioritized gap assessment, an agreed scope and a receiving owner.
The approved book, native scrolling and continuous folio transitions remained part of the experience. The existing inquiry form and privacy disclosures were retained.
Engagement outputs · service FAQ · page title and description · optional brief
03 / Artifacts
That release let visitors collect their business question, useful context and decision owner in a starting brief before writing an inquiry. The homepage has since been redesigned, and the brief tool is no longer part of the site.
The four engagement outputs remain in the published approach.
04 / Handover
The published release has a documented recovery point and post-release checks. At launch, checks at desktop and mobile viewport sizes found no horizontal overflow; required fields blocked an empty inquiry.
Published artifacts · recorded release checks · a recovery point
These were browser viewport checks, not physical-device testing. This example does not establish conversion or search-ranking gains.
Where a scope can lead
These are engagement types, not published client case studies. Each begins with your situation and an agreed view of a useful result.
01 / Direction & creative
Positioning, identity and the materials that carry it. A useful starting point when an organization has outgrown how it describes itself.
02 / Systems
Measurement, tagging, connected systems and the workflows behind delivery. Define the inputs, dependencies and people responsible for them.
03 / Channels & creative
Paid and organic channels, creative and the operating rhythm around them. Agree what will run, how it will be reviewed and who makes the next decision.
04 / Operation & facilitation
Audit, structure, measurement and handover for an existing program. Make ownership and the scope of ongoing work explicit.
About the evidence
No. It is an explicitly internal Alterity Digital project. It documents a homepage release, its public artifacts and recorded launch checks. It does not represent an external client or a testimonial.
It establishes a published website delivery with a documented handover. Conversion and search-ranking improvements have not been measured for this example.
Begin with the business question and the result that would be useful. An agreed scope then names the inputs, deliverables, review and acceptance conditions, with a clear owner for the next steps.
Your next move
Use the contact page to tell us the change you are trying to make, what is getting in the way and what a useful next step would look like.