Alterity Digital / Scope folio01 / 04
01 / Understand
The starting point.
- The business question
- The current process
- Constraints and decision owner
01 / Understand
02 / Diagnose
The first priority.
- The gap worth closing
- Dependencies around it
- A recommended first scope
02 / Diagnose
03 / Build
The work, defined.
- Required inputs
- Consulting or contracted deliverables
- Review and acceptance
03 / Build
04 / Handover
The next move.
- The reviewed result
- Useful documentation
- A receiving owner and next steps
04 / Handover
01 / Understand
Start with what needs to become clearer.
Bring the question, the current process and a few useful examples. Together, they give the next decision a starting point. You do not need a finished specification to begin the conversation.
The starting inputsA question with context
What needs to change · what happens today · constraints · who owns the decision
02 / Diagnose
Choose the gap worth closing first.
Assess what is getting in the way and the dependencies around it. The priority determines which capabilities belong in the engagement, and what can wait.
You leave withA prioritized gap assessment
The priority gap · dependencies · a recommended first scope
See the capabilities ↓
03 / Build
Make the work specific enough to review.
Define the consulting or contracted deliverables, the inputs they depend on and how the result will be reviewed. Access, timing and acceptance belong in the scope before delivery begins.
You leave withAn agreed scope of work
Inputs · deliverables · review and acceptance
04 / Handover
Put the next move in someone’s hands.
Connect the reviewed result to useful documentation, a receiving owner and the next action. Ongoing operation, maintenance or support is included only where it is agreed.
You leave withA clear owner and next steps
Reviewed result · receiving owner · next steps
See an internal delivery example ↗
Media Mgmt
Marketing, creative and technology.
Explore the media management capabilities carried forward from Alterity Media Management, from integrated campaigns to content and connected systems.
Explore Media Mgmt ↗
The capability set
Combine what the work needs.
An engagement can draw on several capabilities. The business need and agreed deliverables determine the combination.
01
Direction
Research, synthesis, positioning and priorities. Bring the next decision into focus.
02
Creative
Identity, content, interfaces and campaigns. Make the direction tangible in the materials people use.
03
Channels
Paid and organic social, search, display, video, affiliate and influencer, remarketing and local.
04
Systems
Technical integration, automation, measurement and workflows. Define the structure behind delivery.
05
Facilitation
Working sessions, alignment and handoffs. Clarify the decisions, responsibilities and next steps people share.
06
Operation
Implementation, maintenance, learning and subsequent improvements, where they are part of the agreed scope.
Before a conversation
Know what you are agreeing to.
Do I need to know which service to ask for?
No. Bring the business question, useful examples and constraints. The first task is to clarify the problem and the decision that needs to be made.
What does an engagement include?
An agreed scope sets out the consulting or contracted deliverables, required inputs, review and acceptance. Supplier access, timing and ongoing support are agreed separately where needed.
Can I send an inquiry without preparing a brief?
Yes. Go directly to the inquiry form. A few sentences about the goal and where the work is getting stuck are enough.
Does an inquiry begin a paid engagement?
No. An inquiry does not create a booking or contract. Use the contact page to tell us what you are working toward.